Store Hours: Monday-Friday 10am-6pm | Saturday 10am-4pm | Sunday CLOSED

Store Hours: Monday-Friday 10am-6pm
Saturday 10am-4pm | Sunday CLOSED

Our Story

Branded was born in 2014 when Seth and Stacey realized there was a real need for a western shop in Central Illinois. Seth wanted a brown felt cowboy hat, and the only option was to order online…or open a shop. They chose to open a shop, and the rest is history.

Toward the end of 2016, I sent Seth an email to see if he and Stacey would be willing to meet with me and answer some questions about opening a boot and tack shop of my own outside of Peoria. I wasn’t planning on being direct competition- after nearly 17 years in clothing retail, the last thing I wanted to do was have a store full of clothes.

After some discussion, he came up with a partnership, and everything began falling into place. I started working in the store in January of 2017, we signed some papers and made it official, and we were off and running.

In March of 2017, we moved from our original Metro Center location to our second location on Sheridan Road. We added additional brands and little by little added more products until we outgrew that space as well.

In March of 2020, days before the Covid-19 pandemic forced us to close our doors for a couple of months, we moved next door to double our retail space. We currently operate out of that space, where we have plenty of room to continue expanding our selection.

Our Story

Branded was born in 2014 when Seth and Stacey realized there was a real need for a western shop in Central Illinois. Seth wanted a brown felt cowboy hat, and the only option was to order online…or open a shop. They chose to open a shop, and the rest is history.

Toward the end of 2016, I sent Seth an email to see if he and Stacey would be willing to meet with me and answer some questions about opening a boot and tack shop of my own outside of Peoria. I wasn’t planning on being direct competition- after nearly 17 years in clothing retail, the last thing I wanted to do was have a store full of clothes.

After some discussion, he came up with a partnership, and everything began falling into place. I started working in the store in January of 2017, we signed some papers and made it official, and we were off and running.

In March of 2017, we moved from our original Metro Center location to our second location on Sheridan Road. We added additional brands and little by little added more products until we outgrew that space as well.

In March of 2020, days before the Covid-19 pandemic forced us to close our doors for a couple of months, we moved next door to double our retail space. We currently operate out of that space, where we have plenty of room to continue expanding our selection.

Our Brands

We’re constantly working hard to bring you a wide variety of merchandise from your favorite western brands, as well as up-and-coming brands in the western industry. Our current boot brands include Ariat, Justin, Tony Lama, Corral, Dan Post, Laredo, Twisted X, Durango, Roper, Stetson, and Tin Haul, to name a a few. We offer clothing and accessories from brands such as Wrangler, Cinch, Cruel, Kimes Ranch, Cheeky’s, Stetson, Roper, Tin Haul, KanCan, Nocona, Montana Silversmiths, and more. We’re continually adding new brands and styles, including exclusive graphic tees and Branded apparel and one-of-a-kind items from local makers.

Our Brands

We’re constantly working hard to bring you a wide variety of merchandise from your favorite western brands, as well as up-and-coming brands in the western industry.

Our current boot brands include Ariat, Justin, Tony Lama, Corral, Dan Post, Laredo, Twisted X, Durango, Roper, Stetson, and Tin Haul, to name a a few.

We offer clothing and accessories from brands such as Wrangler, Cinch, Cruel, Kimes Ranch, Cheeky’s, Stetson, Roper, Tin Haul, KanCan, Nocona, Montana Silversmiths, and more. We’re continually adding new brands and styles, including exclusive graphic tees and Branded apparel and one-of-a-kind items from local makers.

CONTACT US

We love hearing from you! Whether you have a question, concern, or you’re just happy with your Branded experience, we want to know. Feel free to drop us a line or give us a call. Can’t find a certain item? We’ll do our best to find it for you. We’re also active on social media to keep you up to date with our new arrivals and promotions.

CONTACT US

We love hearing from you! Whether you have a question, concern, or you’re just happy with your Branded experience, we want to know. Feel free to drop us a line or give us a call. Can’t find a certain item? We’ll do our best to find it for you. We’re also active on social media to keep you up to date with our new arrivals and promotions.